Admit it. Who would not want their firewall maintenance grunt work to go away?
For more than 20 years, companies either managed their edge firewall appliances or had service providers rack-and-stack appliances in their data centers and did it for them.
This was called a managed firewall — an appliance wrapped with a managed service, often from a carrier or managed security service provider
Source: TheHackersNews What is the hype around Firewall as a Service?